Jun 3, 2020
Have you set a premium price for
your signature service? If so, do you think it’s a good idea to
dilute your services or offer discounts to get potential clients
through the door?
Breaking your signature service
into little bits and pieces may seem like a good idea. It allows
you to offer more products at lower price points. However, it’s not
providing clients with the entire process. And the truth is:
discounting your prices can destroy your sales in the long
today’s episode, I’m
going to be diving into the three reasons why discounting can cause
you harm and what you should be focusing on instead.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Conveying confidence - If you’re discounting
prices then you need to consider the message you’re sending to
potential clients. By cutting prices, you’re suggesting that you’re
not 100% confident that you can deliver the results you’re
- Cutting into profit - Your job as a business
owner is to generate cash flow and discounting reduces profit.
Furthermore, if you’re slashing prices then you may start to resent
clients that are giving less than they’re
prospects understand your value - How do you communicate a value
that lets prospects know exactly what their return on investment
will be? If they can’t see your true value then it’s your job to
help them to see it.
- Enhance your positioning - If you’ve raised
your rates then your positioning needs to be crystal clear. What
makes you uniquely different from the competition? Your marketing
needs to overcome the majority of sales objections before you get
on a sales call.
- Believe in yourself - If there’s a part of you
that lacks confidence then you have to stop making decisions based
on fear and discomfort. If you’re selling a high-ticket item then
you’re someone who knows the value you bring to the table… So start
acting like it. Start believing in yourself!
Tune in now.
If you’re booked out with
private 1:1 clients, ready to raise the price of your successful
digital course or want a new revenue stream beyond retainer
clients, I invite you to apply.
Click here to learn more and apply
Also, if you haven’t done so
already, subscribe to the podcast. I’m adding a bunch of bonus
episodes to the feed and, if you’re not subscribed, there’s a good
chance you’ll miss out.