Dec 2, 2020
Today’s episode features
an issue that many coaches face, but have trouble pinpointing where
the exact problem lies.
If you want to attract clients
that convert then you’ll want to tune in. Grab your notebooks and
get ready, because I’m going to be teaching you how to create and
deliver a clear message that gets you the results you
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
you have a clear program promise? - You can’t expect to attract
qualified prospects if there’s a disconnect between what your offer
provides and your prospects’ ability to understand the value it
brings to them then. Your message needs to reinforce your value
you defined your positioning? - It’s important to define how you
want people to perceive you. You have to train your audience to
perceive you in the way you want to be perceived and apply the
appropriate angle to achieve this in your marketing.
people how to think - If you’re selling a high ticket item then you
can’t use “how-to” articles. The psychology behind high ticket
buying is completely different from that of an ebook. Instead of
teaching people what to do, you have to teach them how to
you delivering your message? - Are you showing up and putting out
live steam videos and chatting to your audience? Creating content
behind the scenes is important but you can’t expect people to align
with your messaging if you’re not showing up and delivering a
are capable of doing hard things - Being courageous enough to show
up and allowing your voice to be heard is hard. I understand that.
But, I believe in you. I believe you are capable of doing hard
things if you’re committed.
Tune in now.
If you want some help clarifying
your program promise and refining your curriculum, I’m here to
Click here to learn more.
Also, if you haven’t done so
already, subscribe to the podcast. I’m adding a bunch of bonus
episodes to the feed and, if you’re not subscribed, there’s a good
chance you’ll miss out.