Jul 15, 2020
Pricing is something that can
definitely be tricky. There are a lot of things to consider beyond
hitting your income goals. Price is of particular importance if
you’re about to sell your first service, or if you’re looking to
release a new program that leverages your current
offering.
So, if you’re struggling with
pricing then you’ll want to tune in to
this episode. You’re
going to learn about the three factors that really matter when you
set your price.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
highlights:
- A
coaching program isn’t the same as a digital course - If you’re
pricing a coaching program the same way that you’d price a digital
course then you’re probably selling yourself short and leaving
money on the table. Coaching provides so much more value than a DIY
course.
- What’s the promise you’re delivering? - The
price of your program should be heavily dependent on the promise
that you’re selling. Before you create a coaching program, you need
to get crystal clear on the specific result that you’re
guaranteeing.
- What
support are you providing? - If you’re offering things like group
coaching calls, one-on-one coaching, or another form of support
then you should be charging more. When deciding on support it
should be all about making it easier for clients to achieve
results.
- What
results do you want your clients to achieve? - The bigger the
promise, the higher the price. Think about your clients’ return on
investment and ensure you can communicate this to them when quoting
your price. For me, if a client is paying $10,000, I want to help
them make more than $100,000.
- Don’t
overcomplicate - When you’re working at maximum capacity you need
to resist the urge to overcomplicate your business model, marketing
strategy, and everything else. If in doubt, keep it
simple.
- And
lots more!
Tune in now.
Every day, we help coaches and
DFY providers, like you, transform their 1:1 service into a
SUSTAINABLE online coaching business that is set up to automate the
necessary aspects of your offer so you have the energy to show up,
serve your clients and increase your business growth month after
month.
Interested? Complete the
Benchmark Assessment to help you pinpoint the exact gaps that
currently exist within your business model.
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receive the assessment today.
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