Jul 1, 2020
This episode features the
who has truly created her ideal lifestyle as her business has
grown. She focuses on consistent quality over potentially
burdensome growth, proving that bigger isn’t always
is all about Facebook and Instagram
ads. While she may run the occasional client ad campaign, her core
offerings consist of a course to get people running their own
Facebook ads, and a mentorship program for those that want to grow
a business running ads for clients.
While working full-time at an
info-product business, Claire gained all the expertise and
confidence she needed to start her own business. Initially hustling
for clients, over time she understood the true value of her worth,
growing her business to six-figures and beyond.
this episode, I highly
recommend you check out my episode on her excellent podcast,
The Get Paid
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Working with multiples - Claire sells online
courses AND runs a mentorship program, she launched because her
course clients wanted more. This allowed Claire to charge premium
prices. However raising your rates and enrolling clients at your
raised rates are two different things. Claire’s mentorship program
is hugely transformational for the members because they gain access
to her expertise and a whole community for support.
- Be an
authority and have confidence in your abilities - When working with
a client, Claire clearly sets expectations from the beginning. She
has such confidence in her expertise that if a client experiences
challenges, they trust and rely on her expert explanations without
your boundaries - Claire has given herself the freedom to be
flexible in how she serves clients. She prioritizes her lifestyle
over business growth. She doesn’t want the burden of running an
agency and only chooses to work with a client if she feels their
on your core offerings - Even though Claire focuses her efforts on
her two successful core products it wasn’t always that way. She
remembers creating other things that seemed like a good idea and
after expensive launches, realized that no one wanted
when to slow down and when to speed up - “If you’re on the beach,
shouldn’t you just enjoy the beach?” Claire knows how to appreciate
family and vacation time and points out that it’s a totally
different world when you have a kid. There’s a time to speed up,
for example, if a client is about to launch a new product, and
there’s a time to slow down and focus on life.
Tune in now.
This episode is brought to you by SERVICES THAT
This episode was brought to you
by my premium program, Services that Sell.
If you've been thinking about
niching down and creating a four-figure service that you can sell
consistently, And if you have been searching for a simple way to
sell your services without a complicated funnel, I encourage you to
sign up for my FREE masterclass at www.jereshiahawk.com/raiseyourrates.
I'll make sure you know everything you need to gain the clarity you
crave to confidently sell your services online.
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