Oct 9, 2019
You’re not going to want to
this episode! Today’s
guest has some of the country’s biggest celebrity superstars on her
client list. Karleen Roy is the founder and CEO of The Vanity Group, an
event production company that curates magical experiences for your
favorite celebrities, including Justin Bieber, Kobe Bryant, and a
whole host of top talent!
Karleen recognizes that her business isn’t yet in a
scaling phase. For her, the back-end processes are just as
important as the front-end side of things that her clients get to
see. After listening to
this episode, it will be
easy to see how her humble and level-headed attitude is what allows
her to continue to thrive.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Do your due
diligence - If you’re
debating whether or not to go into business then Karleen highly recommends that you carry out initial
research to find out what the market rate is for the service you’re
offering. Determine who your competitors are, and identify what
- Know your value and keep it
simple - Karleen as been working with celebrities for many years
and what she does is now second nature. She knows how her clients
think and is always able to meet their incredibly high
expectations. Rather than trying to do many different things, she
recommends being excellent in your own field. Be the best at what
you do rather than trying to do everything.
relationships - According
Karleen, people want to
do business with people they know and like. She never tries to
force a relationship and is always invested in building
relationships organically over the long term.
- Becoming a CEO
- Being a business owner hasn’t
been easy to Karleen and she’s had to work hard to become a
successful CEO. She still considers herself a student of the game,
working with many of her peers and reading relevant books in order
to nurture her CEO abilities over time.
- Balancing growth with client
expectations - To avoid
sacrificing the quality of client work, Karleen ensures she is
always fully focused on the event at hand. The Vanity Group is
niche by design and she never overloads her team’s schedule.
Long-term growth is always dependent on the ability to deliver your
promise to your clients in the present.
Tune in now.
You and I both know that it’s time that you take full ownership
of your expertise. Finally learn how to clarify your program
promise, articulate your value, and organically launch your $3k -
$10k group coaching program.
to learn more about how we can help.
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