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Jereshia Said

Having the courage to start your own business and actually sell your consulting services online can be tough. Look, it may not be easy but can it can simple. In each episode, we take a deep dive into one core growth strategy so you can gain a solid understanding of what’s required to serve, sell, and scale your consulting business. All you have to do is listen to what Jereshia Said.

Oct 9, 2019

You’re not going to want to miss this episode! Today’s guest has some of the country’s biggest celebrity superstars on her client list. Karleen Roy is the founder and CEO of The Vanity Group, an event production company that curates magical experiences for your favorite celebrities, including Justin Bieber, Kobe Bryant, and a whole host of top talent! 


Karleen recognizes that her business isn’t yet in a scaling phase. For her, the back-end processes are just as important as the front-end side of things that her clients get to see. After listening to this episode, it will be easy to see how her humble and level-headed attitude is what allows her to continue to thrive. 


Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • Do your due diligence - If you’re debating whether or not to go into business then Karleen highly recommends that you carry out initial research to find out what the market rate is for the service you’re offering. Determine who your competitors are, and identify what they’re charging.
  • Know your value and keep it simple - Karleen as been working with celebrities for many years and what she does is now second nature. She knows how her clients think and is always able to meet their incredibly high expectations. Rather than trying to do many different things, she recommends being excellent in your own field. Be the best at what you do rather than trying to do everything.
  • Building relationships - According to Karleen, people want to do business with people they know and like. She never tries to force a relationship and is always invested in building relationships organically over the long term.
  • Becoming a CEO - Being a business owner hasn’t been easy to Karleen and she’s had to work hard to become a successful CEO. She still considers herself a student of the game, working with many of her peers and reading relevant books in order to nurture her CEO abilities over time.
  • Balancing growth with client expectations - To avoid sacrificing the quality of client work, Karleen ensures she is always fully focused on the event at hand. The Vanity Group is niche by design and she never overloads her team’s schedule. Long-term growth is always dependent on the ability to deliver your promise to your clients in the present.
  • And lots more! Tune in now. 


You and I both know that it’s time that you take full ownership of your expertise. Finally learn how to clarify your program promise, articulate your value, and organically launch your $3k - $10k group coaching program. 

Click here to learn more about how we can help.


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