Feb 3, 2021
Today’s guest is the
Gamble, a photographer
and successful business owner who’s giving us a behind-the-scenes
look at the decisions she’s made to be able to grow her photography
business beyond six-figures by introducing an excellent coaching
If you’re a creative business
owner who wants to evolve and grow then you’re not going to want to
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Put a
price tag on your passion - Despite several years as an
undergrad, Mecca couldn't figure out what she was supposed to be
doing. When she picked up a camera she couldn’t get enough. After
getting paid for her services she realized that photography could
be a money-maker for her.
- Learning on the job - Mecca took a job at an advertising agency, allowing
her to become better at her craft while being around creative
individuals. She’s also had a lot of experience in customer service
and was able to translate it into her business.
- Building relationships - Mecca understands that people want to do business
with people they like and trust. The market is flooded with
photographers and she’s been able to develop a loyal customer base
by humanizing her business and brand, building excellent
relationships with clients.
- Overcoming resistance - Mecca has had to overcome a lot of resistance along
the way. She was initially resistant to make money from teaching
and coaching and it’s taken a lot of conscious effort to recognize
her value and hone in on what her pricing structure should
creatives should set their price - A lot of creatives
undercharge and it’s easy to get into the game of trying to
undercut competitors. Mecca had to discover how to increase her value with
HER price point instead of lowering the price and taking away her
value from clients.
Tune in now.
Want some help scaling your
group coaching program at a price you’re proud of? You can grow
beyond six figures without offering discounts, downsells or dumping
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Click here to learn more
about how our LEVERAGE Method can
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