Jun 10, 2020
This episode features
the magnificent Shawna-Kaye
Lester, an amazing
entrepreneur who’s been a client of mine for years.
has an emphasis on quality, growing
her business in a long-term, sustainable way. She points out that
entrepreneurship isn’t about posting pretty pictures on Instagram.
It requires a commitment (and re-commitment) every single
also has interesting insights into
how your personality changes as your business evolves.
If you’re an aspiring
entrepreneur then tuning into
this episode is a
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
to go all-in - Even though Shawna
had a highly respectable full-time
job, she didn’t feel it was the best way to put her talents to use.
She decided to go all-in, finding what she was best at, what made
her happy, and what she could really help other people
be afraid to reach out - Shawna
initially sold her services to
anyone that needed help and found things emotionally difficult.
This led her to reach out and seek coaching to help develop the
skills needed to build her business.
resistance is still there - Shawna
admits that despite her success she
still feels resistance. However, it became easier to overcome these
challenges when she stopped accepting different types of clients
and instead focused on her niche.
- Leveraging - Shawna
is constantly evolving her business
model. She made the decision to leverage what she had after finding
herself repeating certain actions things over and over again. To
serve more people, she moved away from the one-on-one business
model to a hybrid model that allows her to serve larger groups as
difference between making money and managing money -
is quick to point out the
importance of quality. Not only does she provide a quality service
to clients, but she also wants a lifestyle that is built around
quality. She’s resisted the temptation of growing her business too
quickly and focuses on long-term growth, which also allows her to
organically grow into the role of a CEO.
Tune in now.
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