Oct 14, 2020
This episode features the
fabulous Christine Blubaugh, a successful copywriter, and coach that’s
been able to transition from food blogger and health coach to
establishing a copywriting business that’s expanding beyond landing
five figure clients.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
you need to change direction? - Christine spent a decade studying and working in the
health and wellness industry. However, after struggling with her
own health problems she realized that a change of direction was
needed and writing would be better suited to her.
what comes natural - It’s easy to overlook the skill sets that come
naturally to us. Christine realized she’d always been a writer and it was
one of her natural talents. More importantly, there were people out
there that needed help with writing.
on the radar - Christine didn’t start out making cold pitches and using
hard selling tactics. She got on the radar of potential clients,
taking a very personal approach. She worked hard to establish great
relationships before trying to land clients.
- Confidence through experience - Christine has confidence in being able to prescribe
solutions to clients rather than letting her clients wrongly tell
her what to do. Her vast experience allows her to understand if
something is going to work or not.
- Transitioning to a leveraged offer -
Christine had several ideas for online products, but
nothing really excited her. After a couple of years of pondering a
leveraged offer, she realized her niche and passion was in writing
for social media. She allowed her idea to evolve and tested various
components out before eventually launching.
Tune in now.
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