Jan 6, 2021
This episode features
the amazing Sheila Joy, a super creative individual with a unique way
of doing things that has allowed her business to
I’m super excited to talk
to Sheila today. She’s going to let you know how she
utilized a super-unique way to leverage her business beyond the
traditional 1:1 service, going from blogger to landing multi
four-figure clients all over the world on a unique retainer
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Embrace your passion - A lot of people wonder
if they’re actually good enough for someone to want to pay
them. Sheila is a great example of how to work through
mindset blocks and make your passion your business.
are your big values? - Sheila started out doing personal branding sessions
because one of her big values is connection. Being able to connect
with people on a personal level was a big drive for
from your clients - After talking to one of her initial
clients, Sheila was able to better understand customer pain
points. This led her to expand on her offer and provide better
your worth - Sheila
had to overcome resistance when
raising prices. However, given 15 years of experience in her
industry and the unique, customized offer she was providing to
clients, she knew she had to put a premium price tag on her
- Committed to diversity - Sheila is committed to diversity and transparency. She
admits that stock photography hasn’t represented diversity enough
in the past which is why she is being proactive and having
heartfelt conversations with clients. This attitude is also likely
to attract a whole new audience to her business.
Tune in now.
Need help repackaging your
private 1:1 coaching into a high-ticket group coaching program? We
can help with that.
Click here to learn more.
Also, if you haven’t done so
already, subscribe to the podcast. I’m adding a bunch of bonus
episodes to the feed and, if you’re not subscribed, there’s a good
chance you’ll miss out.