Aug 12, 2020
This episode features
the wonderful Andrea
super-successful social media entrepreneur who’s committed to
high-quality client work and her online community.
has had to figure a lot of things
out along the way which makes
this episode truly
fascinating to any aspiring entrepreneur...
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Hustling for clients - In the early
learned by hustling on freelancer
sites and pitching for jobs to get clients. Sales is a contact
sport and you have to be willing to go out there and put in the
work to get clients.
- Retain and maintain - To improve and maintain
consistent cash flow, Andrea
started doing more reporting to add
value to her service. This ensured clients would stay with her and
she didn’t have to keep going out to get more clients. She also
started raising her prices.
brainpower - Once she reached full capacity, Andrea
decided she needed a team. This not
only enabled her to delegate a lot of day-to-day tasks but she also
found that having more brains working together added a whole new
level to the capabilities of the business.
- Hardships of hiring - When it comes to
has learned two lessons… the hard
way! After getting lucky with her first hire, she assumed everyone
would have a high work ethic and be super-accountable which was a
mistake. Secondly, after hiring top talent, she hadn’t yet put
business procedures in place to help team members thrive. As a
result, her cash flow was hit hard.
- Refusing the agency route - Andrea
wants to be 100% responsible for
the strategy and the results that the strategy gets for her
clients. This goes against what a typical agency business model
looks like. She’s set up a hybrid model to maintain a high quality
of client work, running her business in a way that suits
Tune in now.
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