Jan 27, 2021
This episode features the
fabulous Micah Nicole, one of the first contractors I ever hired in
my own business, and it’s been a privilege to be able to watch her
elevate her price points and do some amazing work with some of the
most influential course creators and coaching program facilitators
in our industry.
Micah is a millionaire in the making, and in
this episode, she gives
a behind-the-scenes glimpse into how she’s been able to niche down
and carve out her own lane in a saturated market to enroll eight
thousand dollar clients into her program.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Igniting the spark - While Micah was landing some four-figure clients with web
design, it wasn’t making her happy. Taking a step back and figuring
out what she was passionate about ignited the spark and led her to
launch her signature service and achieve success.
your market research - Micah was initially hesitant to set a high price tag.
One way she overcame her money mindset was to look at competitors
in the market. She realized they were charging four-figures for
less robust services than what she was able to provide.
efficient - Micah doesn’t like to do more work than she has to.
This efficient approach allows her to hone in on the work that’s
needed to get the optimal results for herself and her
- Document your process - Micah understands that her audience’s needs don’t
change. She has a clearly defined and efficient process to follow
which allows some room to customize where necessary.
out your “discipline muscle” - To achieve success in
business, Micah recommends working out and getting it together
in your personal life. Every time she works out she’s training her
“discipline muscle” which transfers over to business.
Tune in now.
If you want some help clarifying
your program promise and refining your curriculum, I’m here to
Click here to learn more.
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already, subscribe to the podcast. I’m adding a bunch of bonus
episodes to the feed and, if you’re not subscribed, there’s a good
chance you’ll miss out.