Jun 24, 2020
If you’re concerned about a lack
in your visibility then
this episode is going
to be extremely helpful for you. I’m going to give you an
introduction into how the social media game is set up, and how you
can play it to your advantage.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Understanding platforms - Social media is a
vehicle to help amplify your message but your business model should
never be 100% reliant on any one platform. If you’re purely reliant
on paid advertising then you probably don’t have a sustainable
- Knowing how the game works - Remember that
Facebook (like all platforms) is a business whose objective is to
make money. As a result, a standard post on your Facebook business
page will only get 2% organic engagement. This is the algorithm and
you have to accept that this is how the game works. Ultimately,
Facebook wants you to pay for ads.
power of going live - Facebook and Instagram prioritize live video.
As such, if you go live then you can expect a 10 - 16% organic
reach. While this may not seem like much, it’s way higher than the
2% reach of a static post.
power of repurposing content - In order to spread your message
further, you can repurpose content. Sharing a recording of your
live video on your Facebook group is an excellent way to do this.
You can also transcribe your live videos into written content and
even release the audio as a podcast.
- Leveraging to maximize return - Why create a
separate piece of content for your email list, YouTube, blog, and
all other platforms? Instead create a single piece of content and
leverage it by repurposing it for all platforms? You have to learn
to leverage content to maximize your time and
Tune in now.
If you want some help clarifying
your program promise and refining your curriculum, I’m here to
Click here to learn more.
Also, if you haven’t done so
already, subscribe to the podcast. I’m adding a bunch of bonus
episodes to the feed and, if you’re not subscribed, there’s a good
chance you’ll miss out.