Aug 5, 2020
One of the biggest struggles my
clients have is getting their head around what their offer should
be. Once you’ve selected your signature service, how do you know if
it’s specific enough? And, how do you sell it
this episode, I’m not
only going to walk you through the three levels of specificity that
you need but I’m going to tell you a few things that you NEED to
hear right now. I’m in full-passion mode, so tune in, buckle up and
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
takes time - If you’re moving too fast, it’s usually not
sustainable. Accept that your first 3-5 years in business will be a
constant state of refinement. These adaptations are not the same
thing as starting all over again. They’re a sign that you’re
evolving as you find your niche, change your positioning, and adapt
your business processes.
- What’s your overarching category? - This is a
general category that you fall within. For example, you may be a
marketing consultant or a business coach. The problem is that a lot
of people stop there. They name their profession and don’t specify
- What’s your business niche? - This is your
specialty or area of focus. For example, a web designer may focus
exclusively on WordPress sites.
- What’s your signature service? - What is the
result you’re delivering? This is where things usually get
difficult as you have to define the specific service you provide.
Get super clear on the problem you’re solving.
to know if your service is specific enough - Ask yourself: is there
a recipe that someone else could follow to get my result? If not
then you need to keep drilling down. I’m not saying that it’s going
to be easy. But you can do it! Forget about things like
positioning, content creation, and sales until you get down to the
necessary level of specificity.
are now the answer to someone else’s prayer - What’s holding you
back? I believe that you have everything you need to go out there
and sell your services…. And get paid a high-ticket price. You need
to believe in yourself, be bold, and be transparent.
Tune in now.
You and I both know that it’s
time that you take full ownership of your expertise. Finally learn
how to clarify your program promise, articulate your value, and
organically launch your $3k - $10k group coaching
Click here to learn more
about how we can help.
Also, if you haven’t done so
already, subscribe to the podcast. I’m adding a bunch of bonus
episodes to the feed and, if you’re not subscribed, there’s a good
chance you’ll miss out.