Mar 11, 2020
Are you launching a course?
Creating a coaching program? Or thinking of ways to grow your
this episode I’m going
to break down with full transparency what’s required to create and
sell each of these offers. If you’re exploring different
business models (or you’re shifting back and forth) then this
episode is a must listen.
Understanding your business
model is more important than ever, as the online industry evolves
and client expectations get higher and higher.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
some clarity - First off, you have to clearly articulate what it is
that you actually do. Too many people are confused by trying to
offer a variety of services and are unclear on what their true
to price a course? - Courses are typically more of a DIY experience
as your clients will be working though the course by themselves.
Also, clients don’t tend to have access to the course creator and
the pricing point should reflect the level of support
is a coaching program? - A coaching program tends to have a
framework (like a course) but there will typically be a coach or
various support methods as you work through the
- Evolution of the industry - Today’s consumer
has come to realize that signing up for a course may not lead to
any results and is generally willing to pay over $2k for a coach
that’s going to assist and hold them accountable.
you ready to build a course? - If you don’t have a proven,
step-by-step framework then you’re not ready to build a course.
Until you get to the course-building stage, however, coaching is a
great way to develop your framework while generating
if you’re an introvert? - While you have to respect your
personality, if you want to be a coach or a teacher then you have
to show up in your business, whether it’s via live video, podcasts,
or another effective communication medium.
Tune in now.
This episode is brought to you by ACUITY
Support for our show today came
from Acuity Scheduling.
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money and serve more people, but if you are in an email ping-pong
game with potential clients, struggling to schedule your next call,
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