Jul 24, 2019
Do you struggle to attract
clients who can actually pay for your services? Are you
consistently finding yourself providing value to people who
struggle to honor a contract or seem to lack integrity when it
comes time to pick up the check?
As you elevate yourself into new
standards of living, you enter a stage of “new money.”
To stop attracting broke people,
you have to understand a “rich” person’s mindset. For the average
rich person, it’s much less about buying actual material things and
more about enjoying the choice you get to make when making a buying
Broke people will always try and
negotiate your rate and, even if they sign up for your program they
may subsequently back up. Rich people, on the other hand, are
willing to pay the price in full to an individual, business,
service or product that can provide a solution to a specific
problem they have.
In order to stop attracting
broke people and start attracting people with money, it’s essential
that you understand this difference in mindset.
Key Highlights of the Episode
This episode was
extremely actionable and insightful. Here are a few key
- Are you too broad?
- The reason you exist in business
is to solve a problem. This is what you get paid for. Usually,
though, you’ll find your customers will want to negotiate you down
or completely avoid your service if it’s too broad. Don’t just be a
problem solver. Be a specific problem solver and specialize your
services as much as possible.
- Broke people
problems - Think about the
problem you’re solving. Are you solving a problem that only broke
people have? If you’re providing a solution very general and basic
problems that people with no money have then what do you expect?
Stay basic and expect basic money.
- Price it right
- If I set out to buy a luxury
Chanel bag then I expect to pay a premium price. If the price is
too low then I’ll probably get suspicious and walk away. Make sure
you’re pricing your service based on how much it’s actually worth.
Price it too low and you’ll attract broke people.
- Take a look in the
mirror - A lot of time, if
you’re attracting broke people, it can simply be because you have a
“broke” mindset yourself. Are you projecting this mindset onto
potential buyers? Are you the kind of person who signs up for
something and doesn’t show up? Change your mindset and it will
change the type of customers you attract.
- Become an excluder
- Your job is not to attract
everyone. You’re not Coca-Cola! While you need to be very clear on
who your services are for, you also need to be clear on who they’re
NOT for. To attract top dollar you need to get very specific on who
your ideal customer is. This is especially important in the
Tune in now.
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