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Having the courage to start your own business and actually sell your consulting services online can be tough. Look, it may not be easy but can it can simple. In each episode, we take a deep dive into one core growth strategy so you can gain a solid understanding of what’s required to serve, sell, and scale your consulting business. All you have to do is listen to what Jereshia Said.

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  2. 134. How Overcoming The Fear Of Niching Down Helped This Curriculum Consultant Convert Multiple 4-Figure Clients with Zakiya Williams-Spears

134. How Overcoming The Fear Of Niching Down Helped This Curriculum Consultant Convert Multiple 4-Figure Clients with Zakiya Williams-Spears

Dec 16, 2020

Today’s student spotlight episode features the wonderful Zakiya Williams-Spears.

 

Zakiya is a mom, wife, and community educator dedicated to developing more equitable learning spaces for youth and adult learners. She’s the founder of Cultur-Ed™ Consulting, a full service educational consulting firm with a mission to inspire social change through meaningful and engaging learning experiences.

 

Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • Expand your circle - When starting out in business, Zakiya didn’t have many entrepreneurs around her to talk to. She looked for inspiration and people to help her on her mission by going out and expanding her circle.
  • Start broad and then find your niche - Zakiya, like many others, initially wanted to help everyone achieve all their goals. She feels that starting broad is OK while you learn to dial in on what your specific niche and signature service should be along the way.
  • Resistance is normal - To become a butterfly a caterpillar must push through a lot of resistance in order to leave the cocoon. Zakiya is a great example of how you need to keep going during those moments when you experience resistance. Being part of a like-minded community helps.
  • Don’t expect overnight success - Zakiya is in it for the long run. She trusts in the process and is patient enough to show up consistently in order to achieve success. She’s always learning and evolving.
  • Niching-down to get tangible results - When Zakiya provided a general, broad service, her clients reported “feeling better,” but there were limited tangible results. Niching down has allowed her to get specific, life-changing transformations for her clients.
  • And lots more! Tune in now. 

 

Raising your rate takes more effort than just deciding on a new price. Then comes the work of addressing the objections, effectively articulating your value in your marketing content, and designing curriculum that delivers on the promise you sold the client into. Need some help with this? 

Click here to learn more about how our LEVERAGE Method can help.

 

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.

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