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Having the courage to start your own business and actually sell your consulting services online can be tough. Look, it may not be easy but can it can simple. In each episode, we take a deep dive into one core growth strategy so you can gain a solid understanding of what’s required to serve, sell, and scale your consulting business. All you have to do is listen to what Jereshia Said.

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  2. 135. What Type Of Content Should You Create In Your Coaching Business?

135. What Type Of Content Should You Create In Your Coaching Business?

Dec 23, 2020

Are you struggling to get consistent results from your content? Do you know what kind of content creator you are?

 

In today’s episode, you’re going to discover which of the 3 types of content creator (The Consumer, The Creator, The Publisher) you are, and what kind of content strategy you should be pursuing in your coaching business to get the results you want.

 

Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • “The Consumer” - Consumers tend to follow everyone and are constantly consuming content. Consumers are so busy watching others’ content that they struggle to show up and present themselves.
  • “The Creator” - Creators are focused on publishing content. They typically push their own content over and over again. While they tend to get plenty of likes, they may struggle with attracting qualified prospects and converting clients.
  • “The Critic” - If you’re selling a high ticket item then you need to be a critic. Critics challenge the beliefs of their audience. They share their perspectives on topical and relevant issues that their audience is currently experiencing.
  • Quality over quantity - It’s not about posting regurgitating other peoples’ content just for the sake of it. What’s more important is a consistent message that displays quality over quantity.
  • Challenge beliefs - If you’re a critic, you’re not teaching people how to do something but you’re teaching people how to think. You’re challenging their point of view in a way that opens them up to something they’ve never considered before.
  • And lots more! Tune in now. 

 

Every day, we help coaches and DFY providers, like you, transform their 1:1 service into a SUSTAINABLE online coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

 

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

Click here to learn more and submit your application to receive the assessment today. 

 

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. 

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