May 20, 2020
Today’s episode features the amazing Jamie Jenson, who is sooo much more than a copywriter. She's an award-winning screenwriter, storyteller, mentor, and entrepreneur who founded a digital marketing agency that grew 50% year after year for 3 straight years. Not only does she strive to serve clients to the best of her ability but she leads with her heart. You’ll find her insight and perspective are incredibly inspiring...
Key Highlights of the Episode
This episode was extremely actionable and insightful. Here are a few key highlights:
- Have fun - While writing the copy for her first business website, Jamie noticed she was having so much fun. It was a no-brainer to provide this service to other businesses and brands. Do what you love and you’ll greatly increase the likelihood of success.
- Raising the rates - After establishing her business, Jamie had to have several significant shifts in her mindset to raise her rates as she became more business-like in her approach. She came to realize that her services were helping people make more money and she started to take notice of what other people in the market were charging.
- Creating processes while serving - When creating her agency, Jamie was very committed to creating strict processes that her team and clients would follow. Even though they were rigid, these processes kept things moving forward and allowed client projects to be completed successfully.
- Follow your heart, not your ego - While leading her agency, Jamie began to lose excitement about growing the business. Even though her ego loved being an “agency owner”, her heart didn’t want to pursue it. This led to her going back to what she loved most... working directly with clients to help tell their stories.
- Accepting money lost - Jamie has a refreshing perspective on money that she’s “lost” in the past. Even if you spend big on something that doesn’t work out, consider the lessons you’ve learned. Accept that not all your choices will work out the way you want.
- And lots more! Tune in now.
Raising your rate takes more effort than just deciding on a new price. Then comes the work of addressing the objections, effectively articulating your value in your marketing content, and designing curriculum that delivers on the promise you sold the client into. Need some help with this?
Click here to learn more about how our LEVERAGE Method can help.
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.